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The first ever Apple Shop in Central and Eastern Europe opens in Prague

Alza.cz opens Apple’s flagship Central and Eastern European outlet in the Czech Republic

Prague 23.6.2014 - On the 27th of June 2014, consumers in the Czech Republic can enjoy a truly exceptional event - the opening of the first ever Apple Shop in Central and Eastern Europe. The exclusive Apple Shop will be located within the prestigious Alza.cz showroom in the center of Prague.

"It‘s a great honor to be Apple's partner of choice for opening their first ever outlet in Central and Eastern Europe. An important step confirming Alza.cz as Apple's key partner in the entire region." says Šárka Jakoubková, PR manager Alza.cz.

Apple Shops are special commercial sites designed by Apple, which are carefully selected and strategically placed at prime locations. These outlets represent the highest level of partnership with Apple in the retail sales industry.

"The first hundred customers who buy apple products on launch day will receive a special gift voucher worth 1000 Kč to use for their next Apple Shop purchase, but only if they wear a green shirt to the event. But that’s not all! Everyone who attends the event can take advantage of special discounts of up to 15% on selected Apple products. Customers who can't visit the Apple Shop in person won't miss out in the fun either. They can also celebrate with us by enjoying a 5% online discount on selected Apple products." adds Jakoubková.

The Apple Shop offers a complete portfolio of Apple products, a wide range of accessories and a perfect sales service, with a team of Alza professionals and Apple's own employees to help customers find the best solutions. Every new Apple product available on the Czech market will be available to purchase on launch day. "We are thrilled that more and more customers prefer the uncompromising quality and user experience that Apple products offer." says Jakoubková.

Given the expected rush of customers on the Apple Shop's opening day, Alza.cz will greatly enhance their service staff and extend the period of free parking.


Šárka Jakoubková
Mobile: (+420) 607 053 536
E-mail: [email protected]

Martin Doležal 
Mobile: (+420) 604 244 589
E-mail: [email protected]


About Alza.cz, a. s. 

Alza.cz has been engaged in the sale of electronics and computer technology since 1994, establishing itself as a market leader in the Czech Republic. In 2005 the company's turnover exceeded €40 million, making history in the Czech Republic's online retail industry. Consolidating its position ever since, Alza.cz recorded over 3.3 million orders in 2013 alone, achieving sales of €423.35 million incl. VAT. Daily website traffic for www.alza.cz exceeds 200,000 users, making it the most visited site for electronics and computers on the Czech Internet.

With unrivaled availability of goods, extensive range of products and premium services to complement its sales and after-sales services, Alza.cz is the Czech market leader. Over the years, Alza.cz has been recognized for its business success and has received numerous prestigious awards, including Shop of the Year (CZ) 2011, 2012 and 2013, Shop of the Year 2013 (SK), MasterCard Retailer of the Year (CZ) 2012 and 2013 - online retail category, Crystal Zoom 2012 (CZ), and HP Partner of the Year 2009, 2010, 2011, 2012 and 2013.


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