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Asus Zenfone 4 Max ZC554KL Metal/Gold

Mobile Phone 5.5 "IPS 1280x720, Qualcomm Snapdragon 430 Octa Core processor 1.4GHz, RAM 3GB, internal memory 32GB, MicroSDXC to 256GB, 13.5Mpx + 8Mpx camera, GPS, 3G / 4G, Dual SIM (Nano SIM) Nugget
Precise storage capacity
incl. VAT £221.90
excl. VAT £184.92
Phone installation £8.59 Phone installation
Return products within 60 days £11.10 Possibility to return products within 60 days
In stock > 5 pcs
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Warranty 24 months Code:  AST025c Product Number:  90AX00I2-M00910
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Asus Zenfone 4 Max ZC554KL Metal/Gold £221.90 In stock > 5 pcs
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Asus Zenfone 4 Max ZC554KL Metal/Gold

Phone features


přední strana


zadní strana


Phone weight: 181g

Úhlopříčka displeje


diagonal screen

Typ operačního systému

Android 7.0

operating system

Výdrž baterie


battery power


Nano SIM

type of SIM card



phone dimensions (W×H×D)

Vnitřní paměť


internal memory

Typ camerau

13 + 8 + 5px




The fastest internet

SD karta


memory card slot



phone weight

Ready to capture extraordinary moments

The Asus ZenFone 4 Max ZC554KL smartphone conceals within its slim gold metal body not only peak performance for smooth running of demanding games and applications, but also an amazing IPS display, a high-quality widescreen dual-camera and plenty of advanced technology. You'll certainly appreciate the quick fingerprint reader, a 5,000 mAh high-capacity battery and an advanced power system. The superior Android OS 7.0 ZenUI 4.0 offers a new sophisticated design with lots of useful applications and features to make your everyday life easier.

High quality IPS display with durable glass

The front of the phone is dominated by a high-quality 5.5" IPS display with a thin frame that delivers a detailed picture with excellent colour rendering and rich contrast, due to its HD resolution. The display is covered with Corning Gorilla Glass 2.5D, which provides perfect protection against scratches and other types of damage.

Capture the world with all the details

ZenFone 4 Max takes brilliantly sharp and crisp photos with a high-quality 13Mpx PixelMaster camera with dual-lens optics that takes high-resolution images with zero shutter speeds. The wide aperture f2.0 lens is ideal for brighter images even under harsh lighting conditions. The Electronic Image Stabiliser (EIS) effectively eliminates vibrations and other unwanted movements, which you will not only appreciate when shooting images, but also when recording videos.

Autofocus based on phase detection

An advanced Phase Detection autoimmune system mimics the systems used in DSLR cameras and precisely focuses subjects at moving high speed. That's why you'll always get amazing sharp shots with minimal lag, and you will not experience problems focusing on moving objects.

Capture the world in its entirety

The 120° widescreen camera delivers a 200% more field of view than standard cameras, so you can nest more objects in your photos, making it the perfect solution when shooting landscapes and group shots. The wide angle also provides a more comfortable way to shoot indoors, and you'll definitely appreciate it when shooting panoramas.

Express your style

The PixelMaster camera is equipped with 8 photographic modes to help you capture the real essence of every moment. Auto mode combines HDR technology that extends the camera's dynamic range to four times and increases the brightness by up to 400%. The result is evenly photographed images with detailed shadow and highlighting. Super Resolution takes multiple shots simultaneously and combines them into stunningly detailed 52Mpx photos.

Beautiful self-images in every situation

To make perfect self-images, the phone is equipped with an 8Mpx front camera with a Softlight LED flash and beautifying feature. The Softlight Lightning delivers the ideal amount of light to your pictures, so your selfie will have a subtler look with loyal facial tones and luminous skin. Beauty mode automatically removes tiny skin defects and balances face proportions to make your self-portraits look flawless.

Top performance for demanding applications

The top-notch performance of the ASUS ZenFone 4 Max and the smooth running of the applications is due to the Qualcomm Snapdragon 425 quad-core processor and 3GB of memory. For storage, 32GB internal storage is available and can be extended with microSD memory cards. For maximum convenience and security of your data, a fingerprint reader is placed on the front of the phone to unlock the ZenFone 4 Max within a fraction of a second. 

Smarter and more enjoyable user interface

The latest version of ZenUI for Android 7.0 is designed to provide more intuitive control and help you get your daily tasks done faster or make it easier to search for information. With new air design and a host of intelligent automatic features, such as tagging a face in a gallery or tagging a website, the operation of the phone becomes a real pleasure.

Intelligent high capacity battery for long-lasting performance

The power supply is powered by high-capacity Li-Pol batteries with an unbelievable capacity of 5,000mAh, allowing for up to 40 hours of continuous talk time, watch videos for 22 hours or 26 hours of Internet browsing. The ZenFone 4 Max features a range of intelligent power management technologies that effectively optimises battery life and delivers maximum security and long-term performance. With the fast charging feature, the battery provides power for up to 3 hours of talk time within 15 minutes of connecting the adaptor. 

12 security technologies for maximum protection

For complete security while charging and using your phone, the Zenfone 4 Max is equipped with 12 safety check points, including temperature monitoring and overvoltage protection. Automatic maintenance settings leave the battery in optimal mode to provide twice the average life compared to other smart phones. Due to the high capacity of the battery, the phone can be used as a power bank to charge other mobile devices.

Display size
5.5" Done!
Display resolution
1280 × 720 Done!
Screen fineness
401 PPI Done!
The aspect ratio of the display to the body
70.4 % Done!
Memory and battery
RAM Size
3 GB (3,072 MB) Done!
Precise storage capacity
32 GB Done!
Support for memory cards
Yes Done!
Memory card slot
Micro SDHC Done!
Maximum memory card capacity
256 GB Done!
Battery capacity
5,000 mAh Done!
Replaceable battery
No Done!
Max. standby time
1,104 h Done!
Max. call duration
40 h Done!
Operating system
Operating system
Android Done!
Operating system version
Android 7.0 (Nougat) Done!
Functions and Sensors
Quick charging, Dual SIM , FM Radio, Front camera, Touch display, WiFi, Bluetooth, GPS, GLONASS, A-GPS, WiFi Hotspot, Split Screen Done!
Motion sensor (Accelerometer, G-sensor), Digital compass (magnetic sensor), Gyroscope, Light sensor, Proximity sensor, Fingerprint scanner Done!
Rear camera resolution
13 Mpx Done!
Front camera resolution
8 Mpx Done!
Camera functions
Flash function, Auto Focus, Artistic filters, Electronic image stabilization Done!
Maximum video resolution
1920 × 1080 (Full HD) Done!
f/2 Done!
Gold Done!
Usage & construction
Smartphone Done!
Touch display Done!
Dimensions and weight
181 g Done!
76.9 mm (7.69 cm) Done!
154 mm (15.4 cm) Done!
8.9 mm (0.89 cm) Done!
Number of processor cores
8 × Done!
Processor frequency
1.4 GHz (1,400 MHz) Done!
Processor tag
Qualcomm Done!
Data services
Primary SIM card type
Nano SIM Done!
Secondary SIM Card Type
Nano SIM Done!
Jack (3.5mm), USB micro Done!
Data functions
LTE frequency
800 MHz - O2, EE, 3, Vodafone, Cat. 20., 900 MHz - Cat. 8., 1800 MHz - O2, EE, 3, Vodafone, Cat. 3., 1900 MHz Done!
Full compatibility with the network operator
O2, T-Mobile, Vodafone Done!
More Specifications

ASUS is a symbol of the growth of Taiwan's economy. The firm's beginnings date back to April 2, 1989, when as a small manufacturer of motherboards began his work with a few employees. Today, Asus employs more than 12,500 employees worldwide.

ASUS products can be found in almost every category of the information technology marketplace. ASUS is focused on desktops, laptops, phones, optical drives and components. In the manufacture of motherboards, the company is now the dominant player with a staggering 40% market share.

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Variants Asus Zenfone 4 Max ZC554KL

£221.90 - £221.90

Asus Zenfone 4 Max ZC554KL Metal/Gold Mobile Phone 5.5 "IPS 1280x720, Qualcomm Snapdragon 430 Octa Core processor 1.4GHz, RAM 3GB, internal memory 32GB, MicroSDXC to 256GB, 13.5Mpx + 8Mpx camera, GPS, 3G / 4G, Dual SIM (Nano SIM) Nugget
In stock > 5 pcs
Asus Zenfone 4 Max ZC554KL Metal/Pink Mobile Phone 5.5 "IPS 1280x720, Qualcomm Snapdragon 430 Octa Core processor 1.4GHz, RAM 3GB, internal memory 32GB, MicroSDXC to 256GB, 13.5Mpx + 8Mpx camera, GPS, 3G / 4G, Dual SIM (Nano SIM) Nugget
In stock > 5 pcs
Asus Zenfone 4 Max ZC554KL Metal/Black Mobile Phone 5.5 "IPS 1280x720, Qualcomm Snapdragon 430 Octa Core processor 1.4GHz, RAM 3GB, internal memory 32GB, MicroSDXC to 256GB, 13.5Mpx + 8Mpx camera, GPS, 3G / 4G, Dual SIM (Nano SIM) Nugget
Not available

Specifications can be changed without notice. Images are for illustrative purposes only. Retail Price (MSRP) means the manufacturer's/supplier's suggested retail price.

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