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Apple

Sale tornado active until Sunday.
»Apple
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629 Results
Classic Range
Apple TV 4K 32GB
Multimedia Centre - A10X chip with 64-bit architecture, internal memory 32GB, Bluetooth 5.0, WiFi 802.11ac, LAN, HDMI 2.0, tvOS

In addition to classic TV, Apple TV 2015 also delivers content from YouTube or iTunes. All thanks to the touch-sensitive remote control...

£167.48 excl.VAT £139.57
Buy
In stock > 5 pcs
Order Code: NL824e7a
Deluxe Range
iPhone 7 32GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 32GB Black - Mobile Phone
-10%
-10% £609.13
£549 excl.VAT £457.50
Buy
Sale Tornado
In stock > 5 pcs
Order Code: RI020a1
Premium Range
iPhone 7 Plus 128GB Black
Mobile Phone - 5.5" Retina 1920x1080 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 2x 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 Plus 128GB Black - Mobile Phone
-6%
-6% £810.35
£759 excl.VAT £632.50
Buy
Special Offer
In stock > 5 pcs
Order Code: RI021b1
iPhone 6 32GB Space Grey
Mobile Phone - Apple A8 chip with 64-bit architecture and embedded M8 motion coprocessor, touchscreen 4.7" Retina 1334x750, 32GB internal memory, NFC, 8Mpx camera with LED flash, GPS, Touch ID, iOS 10

The iPhone 6 isn't only bigger but also better in all respects. It has a larger screen within its considerably thinner chasis. It is more powerful while being exceptionally economical...

iPhone 6 32GB Space Grey - Mobile Phone
-12%
-12% £373.40
£329 excl.VAT £274.17
Buy
Special Offer
In stock > 5 pcs
Order Code: RI019a1a1
iPhone SE 32GB - Space Grey
Mobile Phone - 4.0" 1136x640 Retina display, Apple A9 dual-core processor 64bit, internal memory of 32GB, 12MP camera + 1.2Mpx, GPS, NFC, 3G/LTE, Lightning, fingerprint sensor, Nano SIM, iOS 10

The new iPhone SE constitutes the ideal choice for customers who prefer small-sized phones due to their compactness and easy one-handed operation...

iPhone SE 32GB - Space Grey - Mobile Phone
-12%
-12% £373.40
£329 excl.VAT £274.17
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1d1
iPhone 7 32GB Rose Gold
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch technology, Apple A10 Fusion Quad Core 64bit processor, 32GB internal storage, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilisation, GPS, NFC, 3G/LTE, Lightning, fingerprint scanner, IP67 water resistantance, Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 32GB Rose Gold - Mobile Phone
-10%
-10% £609.13
£549 excl.VAT £457.50
Buy
Sale Tornado
In stock > 5 pcs
Order Code: RI020a4
iPhone SE 32GB Rose Gold
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit, 32GB internal memory, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

Apple is again appealing to the basic senses of many millions of users around the world. The new iPhone SE is the perfect choice for...

iPhone SE 32GB Rose Gold - Mobile Phone
-12%
-12% £373.40
£329 excl.VAT £274.17
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1d4
Apple Watch Series 2 Nike+ 42mm Cosmic Grey Aluminium with Black Volt Nike Sports Band
Smartwatch - 2x brighter OLED Retina with Force Touch, Ion-X glass, aluminium case with ceramic back, Digital Crown, heart rate sensor, WiFi, GPS, Bluetooth 4.0, water resistant at up to 50m, up to 18 hours of battery life, watchOS 3 - compatible with the iPhone 5 or higher and with iOS 10 or higher

The Apple Watch has been around since 2014. Now the much anticipated new generation has arrived and based on the initial feedback, it appears to have taken a step in the right direction. While the outstanding, exterior design of the first generation remains essentially the same, this is not the case at all for the watch's interior...

Apple Watch Series 2 Nike+ 42mm Cosmic Grey Aluminium with Black Volt Nike Sports Band - Smartwatch
-15%
-15% £353.29
£299 excl.VAT £249.17
Buy
Sale Tornado
In stock > 5 pcs
Order Code: JA056j4j
Apple Lightning to USB Cable 1m
Data cable - for iPhone 5/6, iPad mini, iPad Air

The Apple Lightning to USB cable enables you to connect your iPhone, iPad or iPod with the Lightning Plug to the USB port on your computer...

£18.90 excl.VAT £15.75
Buy
In stock > 10 pcs
Order Code: JA904i
Apple AirPods
Headphones - wireless, Automatic Ear Detection, charging case with fast charging

If you are wondering what the wireless headphones of the future are going to be like, just look at the new AirPods. Apple has reaffirmed its...

£164.90 excl.VAT £137.42
Buy
In stock > 5 pcs
Order Code: JA940i1
Magic Mouse 2
Mouse - cordless, rechargeable with Multi-Touch, Bluetooth, Lightning Port

With the newly designed Apple accessories do more than ever before, and yet also much more comfortable. Everything was to the perfection that you...

£78.90 excl.VAT £65.75
Buy
In stock > 5 pcs
Order Code: TL235c
iPhone 8/7 Silikonový kryt černý
Mobile Phone Case Silicones
Do you own an iPhone 8 or iPhone 7 mobile...

£32.08 excl.VAT £26.73
Buy
In stock > 5 pcs
Order Code: RI075d2c
AirPort Express
WiFi Access Point - compatible with iPhone, iPad, iPod touch

Elegant AirPort Express network device supports simultaneous operation of Wi-Fi 802.11n on the 2.4 and 5 GHz. Simply connect to your source of...

£98.89 excl.VAT £82.41
Buy
In stock 4 pcs
Order Code: NL822e
iPhone 7 32GB Gold
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilisation, GPS, NFC, 3G/LTE, Lightning, fingerprint scanner, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 32GB Gold - Mobile Phone
-10%
-10% £609.13
£549 excl.VAT £457.50
Buy
Sale Tornado
In stock > 5 pcs
Order Code: RI020a3
iPhone 7 32GB Silver
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 32GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 32GB Silver - Mobile Phone
-10%
-10% £609.13
£549 excl.VAT £457.50
Buy
Sale Tornado
In stock > 5 pcs
Order Code: RI020a2
iPhone 7 128GB Black
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilization, GPS, WiFi, Bluetooth, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 128GB Black - Mobile Phone
-7%
-7% £701.11
£649 excl.VAT £540.83
Buy
Sale Tornado
In stock > 5 pcs
Order Code: RI020b1
iPhone 7 128GB Silver
Mobile Phone - 4.7" Retina 1334x750 with 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12Mpx F/1.8 + 7Mpx F/2.2 camera, optical stabilisation, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, water and dust resistant (IP67), Nano SIM, iOS 10

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems ...

iPhone 7 128GB Silver - Mobile Phone
-7%
-7% £701.11
£649 excl.VAT £540.83
Buy
Special Offer
In stock > 5 pcs
Order Code: RI020b3
Apple Watch Series 1 42mm Rose gold aluminium with midnight blue sports strap
Smartwatch - Retina display with Force Touch technology with Ion-X glass, aluminium case with ceramic back, Digital Crown, heart rate sensor, WiFi, Bluetooth 4.0, battery life up to 18 hours, watchOS3 - compatible with iPhone 5 and later with iOS 10 and later

Wearable electronics have the brightest future. Apple, as in the past, defines an entirely new era and introduces the first really smart watch that you'll find pleasure...

Apple Watch Series 1 42mm Rose gold aluminium with midnight blue sports strap - Smartwatch
-14%
-14% £267.05
£229 excl.VAT £190.83
Buy
Sale Tornado
In stock > 5 pcs
Order Code: JA055p
iPhone SE 32GB Gold
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit, 32GB internal memory, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

Welcome to iPhone SE, the most powerful 4-inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out...

iPhone SE 32GB Gold - Mobile Phone
-12%
-12% £373.40
£329 excl.VAT £274.17
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1d3
iPhone SE 32GB Silver
Mobile Phone - 4.0" Retina 1136x640, Apple A9 Dual Core 64bit, 32GB internal memory, 12Mpx + 1.2Mpx camera, GPS, NFC, 3G/LTE, Lightning, fingerprint reader, Nano SIM, iOS 10

...

iPhone SE 32GB Silver - Mobile Phone
-12%
-12% £373.40
£329 excl.VAT £274.17
Buy
Special Offer
In stock > 5 pcs
Order Code: RI018p1d2
iPhone 7 (PRODUCT)RED 128GB
Mobile Phone 4.7 "Retina 1334x750 3D-Touch, Apple A10 Fusion Quad Core 64bit processor, 128GB internal memory, 12MP F / 1.8 + 7Mpx F / 2.2 camera, optical stabilization, GPS, NFC, 3G / LTE, Lightning, fingerprint reader, waterproof IP67, the Nano SIM, iOS 10

Phone...

iPhone 7 (PRODUCT)RED 128GB - Mobile Phone
-7%
-7% £701.11
£649 excl.VAT £540.83
Buy
Special Offer
In stock > 5 pcs
Order Code: RI020b6
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Apple

Apple

Apple, Inc. (then called  Apple Computer) was founded on 1 April 1976 in Cupertino, USA, by Steve Jobs, Steve Wozniak and Ron Wayne. Jobs and Wozniak were classmates in high school and later studied at the same university. They both left after one semester in order to pursue careers in the IT industry. Jobs joined Atari, and Wozniak went to Hewlett Packard. But the turning point came in 1975. Wozniak, who regularly attended meetings at a computer hobbyist club, was inspired by early models such as the Altair 8800 and decided to build a computer at home.

The founding of Apple Computer

Shortly after, Wozniak, along with Steve Jobs and Ron Wayne, decided to establish a company to manufacture and sell home computers. Twelve days after founding Apple Computer, Wayne left the company after disagreeing with the direction it was taking and sold his shares to the other two partners for $800.

The first Apple computer

Apple Computer soon launched its first product – the wooden Apple I computer. In 1977, it was replaced by a new model, the Apple II, which featured a plastic body and a revolutionary colour monitor. In 1980, Apple Computer entered the stock market, and its shares rose by 32% on the first day!

Fight with IBM

The company experienced problems in 1981, when the first IBM PC hit the market and topped sales charts. Jobs's team responded by launching the Apple Lisa, the first computer with a graphical user interface; but due to the exorbitant price ($ 10,000), it had little success. On the contrary, the first Macintosh, released in 1984, was a phenomenal success. Interestingly, the first television advertisement for the Macintosh was shot by Ridley Scott.

Steve and Woz leave Apple

Apple soon experienced more problems. Wozniak left the company following disagreements with one of the directors, and Jobs left to found his own company, NeXT Computer. Ten years later, however, Jobs returned to Apple as CEO.

The iProduct era – iMac, iPod, iPad, iPhone, Apple Watch

Jobs set about making Apple a worldwide success. In 1998, he introduced the first iMac running Mac OS X. The next milestone was the first iPod, launched in 2001, and the iTunes media player and library. Apple went on to dominate the market of personal music players. The company's name was shortened to Apple, Inc., and in 2007 the Apple iPhone and iPad hit the stores. These iconic products changed the electronics landscape forever and became the best selling products in their categories. More recently, Apple has launched the Apple Watch and the iPad Pro.

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