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Some light reading? Some light reading? wins again among Internet traders defends the title, winning in its category at the MasterCard Merchant Awards 2013

Prague, 5 February 2014 – The Czech MasterCard Retailer of the Year awards enetered its eleventh year. In the category of Online Retailer of the Year, consolidated its position by defending its title from last year. The winners were identified using results taken from a public survey conducted by INCOMA GfK.


"Our strategy is to continually expand our sales network, improving our service and product range. We greatly appreciate receiving the prestigious title and for being recognised by our customers. On behalf of, I would like to thank them once again." says Šárka Jakoubková, PR manager at Alza.

"In the past year we have expanded the range of products available to our customers. There are now over 50,000 items, the vast majority of which are in stock. In addition to our original electronic, computer and home appliance categories, we now offer ebooks, electronic licenses, hobby tools, car accessories, audio/video and health care products. New display units have been introduced to our branches, enabling us to offer the latest trends and technologies to our customers." adds Jakoubková.
The overall winner, as well as the winners in each category, were determined from the results of an extensive public survey conducted by independent research company INCOMA GfK. The evaluated data included the spontaneous nominations of businesses, the number of shoppers and their degree of loyalty, customer trust and satisfaction in the following areas: range, quality, staff, service and organisation.
Šárka Jakoubková
Mobile: (+420) 607 053 536

Martin Doležal 
Mobile: (+420) 604 244 589

About, a. s. has been engaged in the sale of electronics and computer technology since 1994, establishing itself as a market leader in the Czech Republic. In 2005 the company's turnover exceeded €40 million, making history in the Czech Republic's online retail industry. Consolidating its position ever since, recorded over 3.3 million orders in 2013 alone, achieving sales of €423.35 million incl. VAT. Daily website traffic for exceeds 200,000 users, making it the most visited site for electronics and computers on the Czech Internet.

With unrivaled availability of goods, extensive range of products and premium services to complement its sales and after-sales services, is the Czech market leader. Over the years, has been recognized for its business success and has received numerous prestigious awards, including Shop of the Year (CZ) 2011, 2012 and 2013, Shop of the Year 2013 (SK), MasterCard Retailer of the Year (CZ) 2012 and 2013 - online retail category, Crystal Zoom 2012 (CZ), and HP Partner of the Year 2009, 2010, 2011, 2012 and 2013.


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