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49" Sony Bravia KD-49XE7096

Television - SMART LED, 123 cm, 4K Ultra HD, 400Hz Motionflow XR, HDR, 4K X-Reality PRO, Live Colour, dynamic contrast enhancement, DVB-T2 / S2 / C, H.265 / HEVC, 3x HDMI, 3x USB CI +, DLNA , Wi-Fi, Miracast, HbbTV, USB HDD recording, web browser, VESA, 2x 10W speakers
43" Sony Bravia KD-43XE7096 £529
49" Sony Bravia KD-49XE7096 £599
incl. VAT
excl. VAT £499.17
Extended warranty + 1 year £71.88 Extended warranty + 1 year
Return products within 60 days £29.95 Possibility to return products within 60 days
In stock > 5 pcs
Hassle-free One-click buying using preset Shipping and Payment options.
Warranty 24 months Code:  WS1018d6 Product Number:  KD49XE7096BAEP
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49" Sony Bravia KD-49XE7096 £983.90 £599 In stock > 5 pcs
Rated by 9 users
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49" Sony Bravia KD-49XE7096

4K High Dynamic Range

The Sony Bravia KD-49XE7096 combines superb 4K clarity with brightness, colour, and high dynamic range (HDR) details. Now you can enjoy all the details even in scenes shrouded in dark shadows or lit with bright sunlight.

Enjoy HDR even in your games


This 4K HDR TV is a perfect match for your PlayStation 4 or PlayStation 4 Pro game consoles. Experience thrilling gaming worlds with vibrant textures and vivid and distinctive colours.

Rediscover every detail with 4K X-Reality PRO

With 4K X-Reality PRO technology, you can discover extraordinary clarity and detail. Every single pixel is enhanced beautifully. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, no matter what you are watching

Immersive soundscape

ClearAudio+ mode fine-tunes TV sound for an immersive experience. Hear music, dialogue and surround effects with greater clarity and separation. Meanwhile, Clear Phase technology ensures smoothness and balanced frequencies.

Sony Bravia KD-49XE7096 - stunningly sophisticated design

The panel is embedded in a narrow aluminium frame that makes it look great and fits perfectly into every living room. The TV also keeps unsightly wires out of sight, courtesy to a clever cable management system prepared for the purpose. You can hide all your cables, so everything looks neat and tidy.


The TV's beautiful aluminium finish gives it a premium look and feel.

Sony Bravia KD-49XE7005

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Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Sony Bravia KD-49XE7005

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Be online instantly with one button YouTube

With built-in WiFi, you can stream entertainment from your wireless home network and the Internet without messy wires. Go straight to the point. With the dedicated buttons on the remote, you can access YouTube or Netflix with just one click and play all your favourite videos. Complementary screen mirroring functionality lets you enjoy content and apps from your smartphone on your TV. Supersize all your memories and enjoy them on the big screen with family and friends.

Energy-efficiency class
A Done!
Typical power consumption when switched on
83 W Done!
Screen size
123 cm (48") Done!
Maximum resolution
Ultra HD 4K Done!
Smart TV Done!
Operating system
Custom OS Done!
Tuner type
Multimedia features
Multimedia features
Built-in Wi-Fi, DLNA, Playback from USB, Recording to USB, Web browser, EPG, Teletext, GAME MODE, HBB TV - Red button Done!
Black Done!
Display resolution
3840 × 2160 Mpx Done!
Edge LED Done!
Index image processing
400 Motionflow XR Done!
Refresh rate panel
50 Hz Done!
Dynamic range
HDR Done!
Graphics input
HDMI 2.0, Component Done!
3 × Done!
Other I/O
USB 2.0, Headphone output, Digital optical/Digital audio output, LAN, CI / CI+ slot Done!
3 × Done!
Stand-by energy consumption
0.5 W Done!
110.2 cm Done!
59.4 cm Done!
25.2 cm Done!
Height without stand
64.6 cm Done!
Depth without stand
7 cm Done!
VESA mounting
200×200 mm Done!
12.1 kg Done!
More Specifications

Sony Corporation is a Japanese company founded in 1946. Its headquarters are in Tokyo. Though it started inconspicuously, selling transistor radios, they became one of the leading innovators in the postwar period, developing the CD and DVD, as well as the highly successful PlayStation line. 

Though it occasionally struggled during periods of financial crisis and recession, the company always persisted, and today is one of the most prestigious brands worldwide, known for their innovative products in electronics, video games, and the entertainment industry.

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Variants 49" Sony Bravia KD-49XE7096

43" Sony Bravia KD-43XE7096 Television - SMART LED, 108cm, 4K Ultra HD, Motionflow XR 400Hz, HDR, 4K X-Reality PRO, Live Colour, Dynamic contrast enhancement, DVB-T2/S2/C, H.265/HEVC, 3x HDMI, 3x USB CI+, DLNA, WiFi, Miracast, HbbTV, USB HDD recording, web browser, VESA, 2x 10W speakers
Buy £529
In stock > 5 pcs

Specifications can be changed without notice. Images are for illustrative purposes only. Retail Price (MSRP) means the manufacturer's/supplier's suggested retail price.

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